The Invicta Company was first established in 1837 as a watch company that prided themselves in making fine quality Swiss watches that are affordable to the consumer. Raphael Picard, Invicta’s founder, began offering manual and automatic winding timepieces constructed in La Chaux-de-fonds, Switzerland. The business grew slowly yet surely and hit a huge growth spurt in 1991. Most companies targeted the wealthy class. Invicta realized that the average consumer was a virtually untapped market and began to design watches comparable to the high standards of expensive models for low prices. This allowed the company to thrive viciously. They have maintained this philosophy over the years which enabled them to develop a highly regarded reputation as a leader in the industry.
They introduced three collections consisting in Angel, Pro Dive watches, and the Elite lines. These utilized sapphire crystals, top end watch bands, materials of the finest quality and were constructed to perfection. The Invicta name grew immensely gaining an enormous amount of popularity. They furthered by devising their own Technica Swiss Ebauche movement and gold layering styles. 2000, marked the era of the Lupah Swiss Chronograph, which was a highly featured model that became a valuable asset to Invicta and set the standard for watch makers across the world. Later, the Pave Lupah, a 37 carat with 4,600 diamonds, became the focal point of all admirers. In 2003, Invicta displayed another trick they had up their sleeve when they produced a vintage collection from 1948. This collection uttered ultimate elegance, class, and rich allure. The watches in this series were complimented with guilloche dials and moonphase indications. In 2004, the Gold Dragon Lupah emerged with solid 18k gold. This was truly a piece that depicted the company’s ultimate skill of watch craftsmanship. The Ocean Ghost came on the scene and warped minds across the globe. This impeccable piece contained 18k gold, metallic blue titanium, and ETA2824 movement. When, the Subaqua NOMA arrived, jaws dropped. This unique watch contained marvelous pieces of the Gibeon Meteorite that are estimated to be 4 billion years old.
Today, Invicta remains at the top of their game which a vast collection of models ranging from watches of supreme quality for affordable prices all the way to some of the finest timepieces available. They retain their philosophy of producing watches perfected in construction of the finest components with reasonable price tags. This is sure to propel and expand the company well into the future.
If you are seeking a timepiece of the utmost quality from a reputable company all for a great price, then as the name implies Invicta is invincible.
Specifics cited from:
http://www.invictawatch.com/
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Tags: jewelry, watches, wristwatch
